[This review was collected as part of a promotion.] This formula hits the mark. It smells good, creates a great lather and leaves my hair feeling clean with great bounce. The best part is that this shampoo is a clean product made from natural ingredients that moisturize my hair like nothing else.

[This review was collected as part of a promotion.] It doesn't really help with frizz but my hair is soft, very shiny and seems to have more fullness. I am middle aged, gray hair, color and highlight my hair and I have frizzy wavy hair. That being said, I do think it is a great shampoo. My hair feels very clean but without that "hard" feeling that some shampoo's make hair feel. I found it didn't do anything for frizz however. I still have to use my frizz serums for frizz control

[This review was collected as part of a promotion.] Raw sugar living shampoo makes my hair deeply clean. What I love about this specific shampoo is its a clean product with paraben free, sulfate free, and cruelty free. It leaves my hair clean and healthy and also makes my curls looking the best. I also love the smell of this shampoo that people have told me so.

[This review was collected as part of a promotion.] The smell is just amazing. The shampoo does t leave a sticky feeling on my skin when I’m done washing out my hair. I really would love to try a conditioner soon to see what f it does the same.

[This review was collected as part of a promotion.] The scent could've been a bit strong not a huge fan on the scent. I was although amazed at the volume it added to my hair and I also used it on my daughter's hair. I would definitely buy and use it again. Just wish it had a louder scent

[This review was collected as part of a promotion.] My hair is curly/combination and it's hard to find a good curly hair shampoo that doesn't weigh down my hair, frizz it, or make it look greaser. This made my natural curls look good and buoyant without any additional products, and that alone is amazing. The smell is very clean and pretty smelling, not too overpowering like you would find in most shampoos. The ingredients are just fabulous for your hair, I love that there's apple cider vinegar in there, too. The bottle itself is very pretty. This is easily my favorite shampoo. I can't see myself ever trying another shampoo after this. My only complaint would be that when it was shipped to me, the product was leaking so the bottle was greasy and messy. But that was not a big deal, not that much product spilled out. That definitely will not keep me from buying again!

[This review was collected as part of a promotion.] This product works really well with my 3 year old daughter's coily, curly hair. This product makes her hair soft and manageable, which is plus for both she and I. I like all the safe ingredients and the fact that it offers hydration to her little curls and makes her whole head look healthy.

[This review was collected as part of a promotion.] I am in love with this raw sugar shampoo the truly unruly. I wasn't certain you know horse you can't be with shampoo but a small amount ladder into a amazing amount or enough for my hair even and it's thick and long. The smell was amazing it was nice and fresh scents but not overpowering. It left my hair feeling very clean my scalp too. And it highlighted the little girl I have in my hair which I loved of course. I will be buying this again.